Mobile Marketing

MARKETING ON THE GO

Mobile marketing refers to marketing on or with a mobile device, such as a mobile phone. Consumer wants and needs change dramatically. They live with technology and a mobile devise is at the centre of this technological revolution. Thus, it is critical to understand this new device and how to interact with consumers effectively where they spend most of their time and engage them in brand experiences while reaching out to them while“on the go”.

As testified by giant brands like BMW and P&G, mobile marketing can deliver real business value if employed in a manner that allows for measurement and tracking.

Mobile marketing initiatives allow the business owner not only to interact with consumers for the length of a campaign, but also maintain a long term relationship with them.

The success of mobile marketing also stems from the individualized approach, where communication with consumers is done on a one-to-one basis, allowing for message customization and frequent updates.

Cost also plays a critical role in the success of Mobile Marketing as it is far more cost effective than mass communication and by a significant margin.

Mediums used for mobile marketing generally are SMS, MMS & Web amongst others.

Research shows that 76% of business owners today considered SMS marketing as a value addition to their marketing strategy while 62% of consumers appreciated receiving text based messages.

Mobile marketing needs to be a core part of a company’s marketing strategy.

No need to spend a fortune to reach out to your customers – boost your returns with a simple yet powerful marketing solution.

Akamai Mobile Marketing is an innovative fusion of mobile and interactive web technologies that drastically improves ROI on ad spends. Through Akamai Mobile Marketing you can easily offer product or service information to prospects and customers on demand and automatically generate your own database of qualified sales leads. Mobile Marketing has proven its capabilities for companies across the globe and you can also take advantage as it comes with minimum investment and long lasting returns!

Akamai Mobile Marketing leverages the standard Short Message Service (SMS) technology that is available on mobile phones today. Potential customers can use a SMS code seen on one of our Digital Monitors in various high traffic locations to request more information on an offering that interests the customer. The system then sends an automated email with an electronic reply of the requested information.

The penetration of mobile phones and internet in urban areas has touched the sky and now almost everybody - be it a school kid, a college student or an executive use these "always with & always on" technologies with ease. The solution has a universal appeal; it can be used for all types of target markets with access to a mobile phone and the internet. If your target market is similar, you can definitely profit by fabricating unique offerings through Akamai Mobile Marketing.

Profitable

Akamai Mobile Marketing helps organizations in their sales cycle by increasing the ROI on ad spends and building a database of leads – laying a strong foundation for their sales cycle. Clients have reported an average of 22% increase in profits and campaign response.

Always "ON"

Akamai Mobile Marketing opens up a channel to prospective customers to get a brochure/information on a 24x7 basis – catering to responses that originate before and after business hours, during weekends and on holidays.

Instant Gratification

Today's populace desires 'instant gratification'; Akamai Mobile Marketing acknowledges each and every enquiry instantly, and delivers the desired information immediately, speeding up the sales cycle. It assures the prospects that their enquiry is registered and shows that you care for them.

Database of leads

Akamai Mobile Marketing automatically builds a database of opt-in sales leads in parallel while eliminating missing data, recording errors and dialing issues of a manual response system. This database can be imported into various sales automation tools.

Savings

Stacks of brochures, multiple phone lines, battery of operators are no longer required. Yes! You can now save a huge amount on printing and distribution costs, manpower costs and get away from hiring, training, and retention issues.

Cost effective

Unlike other SMS based programs, Akamai Mobile Marketing is inexpensive. The process is automated with web technologies and requires minimal investment of time and resources.

Customers love it!

Customers need not face a regular operator who answers questions and can't do a 'sales talk'. Marketing personnel can call back at their convenience, ensuring better utilization of their time. Prospective customers can even take immediate action on an offer without even talking to a sales person.

Contact us to find out how Akamai Mobile Marketing can help your organization boost ROI.

 

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