"87% of today's consumers are looking for rewards and membership benefits from the companies they do business with."
~National Retail Federation, July 2008~
Over 98% of loyalty programs today issue points as rewards. Points are difficult for consumers to understand and therefore fail to engage users to maximum potential. The Akamai Marketing Group has developed its I Spot Rewards Program that uses a superior instant cash back rewards program design. Cash back rewards are easy to understand, and they show extreme value.
When we make things simple and efficient by eliminating coupons, paper punch cards and other hard to understand points based programs,
the value and convenience to customers is clearly seen.
Immediate Paperless Redemption: The I Spot Rewards card utilizes a completely paperless redemption process offering consumers the ability
to redeem earned rewards immediately by presenting their card at checkout without waiting for redemption certificates to come in the mail.
This process caters to consumer desires for instant gratification. |